Eugenio and his life, history, his inspiration
Recuenco was born in Madrid in May 1968, concurring with the “revolutionary spring” taking place in other European capitals, such as Paris or Prague. His vocation to arts was envisaged when he was a child, so nobody was surprised when he registered in the Faculty of Fine Arts of the Complutense University of Madrid, where he achieved a BBAA with a major in Painting.
During the first steps of his career, being attracted as well by photography, he specialises in large format paintings in which he included pictures of his own. However, in his own words: “as I could not find a public interested in four-metres-wide canvases, I focused on photography.” Then he begins collaboration with the main Spanish and International fashion magazines (Vogue Spain, Madame Figaro, Wad, Vogue, Spoon, Planet, VanityFair, Stern, Kult, Twill, GQ,Marie Claire2,Vogue UK, Vanity Fair and Zink) and decides to move to Paris so that he could submerge in the painting trends being developed there. Nevertheless, he was sought and found by the advertising world, which lets him be himself, and fashion makes the most out of himself. His first assignment was from Boucheron, but subsequently he was hired by the most prestigious brands (Loewe, Nina Ricci, Diesel, ShangaiTan, Yves Saint Laurent, Playstation, Custo, Le Bon Marché, BSI Lugano , Naf Naf , Mango or Pernod Ricard) to create their products’ image through images making the public travel where their imagination and sensitivity bring them.
He was awarded the National Award of Photography from the Spanish newspaper ABC in 2004, golden and bronze prizes at El Sol advertising festival in 2009, the Cannes Lions trophy in 2006 and 2013, the golden prize to the best original photography at the international festival El Ojo de Iberoamérica, in 2013 and silver and bronze prizes at El Sol advertising festival in 2016
His pictures are the result of a complex narrative and a thoroughly handmade set including many references to the history of art, such as the Renaissance, Picasso or Tamara de Lempicka. This truly personal style let him develop spots and shot films with a “plot”, for which he deserve several prizes.
Eugenio Recuenco currently lives behind a camera.